Playbook / Lessons / Sales and advertising
StartupsIntercom's first customers came from email
Traynor says his answer to where Intercom's first users came from is that he emailed people and asked them to try the product. He sent roughly 100 emails a day by hand, using each day's replies to improve the next batch, and says he would still do it by hand.
“I emailed people and asked them to try our product.”— Des Traynor, How Intercom got our first customers, Dec 2017
Do this
Email 10 people you already know who have the problem, writing each message by hand and asking them to try your product.