Playbook / Lessons / Sales and advertising
StartupsTrack each part of a LinkedIn post
Welsh breaks each LinkedIn post into an opener, a body, a call-to-conversation and an optional image, and tracks metrics for each part. His takeaways are that data beats guesswork and that you should run your own tests because what works for him may not work for you.
“Your opener is arguably the most important part of your LinkedIn post.”— Justin Welsh, Reverse engineering LinkedIn success, Oct 2024
Do this
Start a spreadsheet and log the opener, impressions and comments for each of your next five LinkedIn posts.