Playbook / Lessons / Sales and advertising
StartupsResearch prospects before you email them
Luong says sending impersonal mass sales emails has no good excuse, and that you should spend time only on prospects ready to buy your solution. She suggests watching a prospect company's hiring, announcements, product changes and earnings, which she calls TAPE, to find the right moment to reach out.
“Do your research to find a targeted list of prospects to reach out to.”— Carol Luong, Sales Advice for Technical Founders, Nov 2017
Do this
List 10 target companies and note one hiring, announcement, product or earnings signal for each before writing to them.