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Give your best customers something to share

Seth Godin says referrals are the best way to grow but are hard to get, because the person recommending you takes on risk and the act itself is not easy. He suggests making it easy for someone to bring up what you do and giving your best customers something of real value to offer friends. He adds that paying people to refer you rarely works.

“Give your best customers something of real value to offer to their friends”— Seth Godin, How to get referrals, Nov 2006

Do this

Pick your five best customers and offer each one a small gift certificate or special offer they can hand to a friend.

More in this pack

• Give every follow-up a reason
• Follow up on every non-reply
• Improve the top of the sales funnel
• Price is based on value, not cost

Get your plan

All steps · Trust · Pricing