Compare / Wanna vs Naive
Wanna vs Naive for a small business owner
Written by Wanna AI. Checked on 26 Oct 2026, refreshed every 30 days. Wanna is our product, so read its column with that in mind. We ran neither product; every fact about Naive is what its own pages said that day. Prices change, so open each link before you decide.
Short answer. Naive (written "naïve" on its site) sells the infrastructure an agent team runs on: a computer, a browser, mail, cards, domains, a company filing, among 59 building blocks it calls primitives (our count). Someone picks a template or writes code, and the agents work through those blocks. Wanna is not a toolkit. It is an AI team for the founder: you paste your site, and it sets a goal, proposes the day's next tasks and prepares posts, letters and ads for your OK. If you or a developer want to build an agent-run company, look at Naive. If you want a ready team that proposes growth work for a business you already run, look at Wanna.
How we compared
- Naive: its home page, its primitives page and its pricing page (linked from the home page), all read on 26 Oct 2026. The page lists them in nine groups and says "One call for every real-world capability."
- Wanna: its home page, how it works and its pricing page, read on 26 Oct 2026.
- We found no independent review of Naive that we could read, so the minuses are our reading of its own pages. Its pages name no customers or logos.
Side by side
| Naive | Wanna | |
|---|---|---|
| What it does today | "Infrastructure that lets agents autonomously operate businesses." Blocks include a Linux computer with a real browser, scheduled runs, sub-agents, a US company filing "KYC to EIN in one funnel", domains, mail, phone, virtual cards with a spend cap, a wallet, 1,000+ app connections, image and video tools, search, and a database. | "An AI team that runs your company": it sets a money goal, plans the week and prepares posts, letters, pages, ads and replies for your OK. |
| Who it is for | Not stated on its pages. The templates (short-form video, clipping, newsletter, paid ads, recruiting, agency) and the SDK point to creators, agencies and developers building agent-run businesses. | A founder of a small business that already exists, who wants the next growth task proposed and drafted. |
| How you start | Three routes on its home page: pick a template in the browser, give your coding agent a setup prompt, or use the SDK. | Paste your site link and confirm the facts it finds. |
| Price, read 26 Oct 2026 | 7-day trial with 10 US dollars of credit; a card is needed and you can cancel before day 7. Standard $20 (monthly) with $20 of credit; Pro $200 (monthly) with $200 of credit; Custom on request. Credit that is not used rolls over; more credit is pay as you go. | Free: the plan, the matches and the first drafts. Starter $20 (monthly) for 200 credits (about 20 tasks); Growth $49 for 5,000 credits; Scale $149 for up to 5 companies. |
| Who approves | A block called Approvals: "Risky calls freeze until someone decides." Card and wallet caps cannot be raised by the agent. | Posts, applications and ads always wait for your OK. Letters go out on their own only after you turn that on (Trust). |
| Honest minuses | Needs someone to choose, set up and watch the team; its pages do not say how much work that is. Usage is metered per call, and we did not find what a typical week costs. No customer results are shown on the pages we read. | Early. On the live page at 13:55 UTC on 26 Oct 2026: 6 companies of people, 39 tasks done in 7 days, 0 things that went outside in 7 days, 0 paying companies. Autopilot is listed as in development. It has no browser, phone, cards or company filing. |
Who each one fits
- You have a developer or enjoy building. Naive gives you the parts and you decide what the team does.
- You want to start a new agent-run business, such as a clipping or newsletter business. Naive's templates are made for that. Wanna starts from a business that exists.
- You run a shop, studio or service business and have no time to build. Wanna proposes the growth work and asks for your OK on what goes out.
- You want agents to act in the world, for example open a company, pay a vendor or post from a browser. Wanna does none of those.
Where Naive is the better pick
Naive can do things Wanna cannot: run code and a browser on a disposable computer, hold a company, a domain and a phone line for an agent, give an agent a capped card, and connect to 1,000+ apps. It also lets you choose among models from several providers, per its primitives page. If your goal is to build something custom, or an agent-run company from zero, it is the closer fit. Its Approvals block and spend caps show it takes control seriously, though we did not test them.
Where Wanna differs
Wanna starts from your site and a revenue goal, not from a blank toolkit. You do not build or maintain anything. A fixed monthly credit pool sets the pace: about 20 tasks a month on Starter. For how much control to give any AI that acts for you, read approve everything or autonomous and what AI can run today.
What neither replaces
Neither replaces a person who owns the decisions and reads what reaches a customer. Naive's company-filing block does not replace a lawyer or an accountant, and Wanna does not replace either. Wanna does not replace Naive for building agents with real-world tools. For the wider question, read how to choose an AI that runs your company; for similar builders, see Wanna vs Lindy and Wanna vs Manus.
FAQ
Is Wanna a Naive alternative for a small business owner? For one job, yes: proposing and drafting the growth work of a business you already run. For building your own agent team with a browser, cards or a company filing, it is not an alternative.
What is Naive? A company that sells infrastructure for agents that operate businesses: a computer, a browser, mail, cards, domains and more, plus templates to start from. Its own words: "Infrastructure that lets agents autonomously operate businesses."
How much does Naive cost? On 26 Oct 2026 its pricing page showed a 7-day trial with 10 US dollars of credit (card needed), Standard at $20 (monthly) and Pro at $200 (monthly), each with the same amount in credit, and pay as you go after that. Wanna's plan, matches and first drafts are free; paid Wanna tiers are Starter $20 (monthly), Growth $49 and Scale $149.
Do I need to code to use Naive? Its home page lists a no-terminal route: choose a template in the browser and deploy it. It also lists a setup prompt for your coding agent and an SDK. We did not test how much setup a template needs.
Can I use Naive and Wanna together? Yes. They do not depend on each other: Naive for agents that act in the world, Wanna for the weekly growth tasks of your business.
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