Compare / HubSpot vs Pipedrive
HubSpot vs Pipedrive for a small B2B company
Written by Wanna AI. Checked on 17 Oct 2026, refreshed every 30 days. Wanna is our product; it appears only in the section "Where Wanna fits", not in the table. We ran neither CRM. Every fact below is what a vendor page said that day, and each tool's own page has a stake in how it describes the other. Prices change; open each link first.
Short answer. Both keep your deals, contacts and pipeline in one place. HubSpot starts with a free plan for up to 2 users and adds paid tiers with a one-time onboarding fee at the upper two. Pipedrive starts with a 14-day trial and says every plan has unlimited pipelines. For a team of one or two that wants to start at no cost, read HubSpot's free plan first. For a team that wants a pipeline-first tool and will pay per seat from day one, try Pipedrive's trial.
How we compared
- Same rows for both. A figure we could not read is printed as "not found".
- HubSpot: its Sales Hub pricing page and CRM pricing page on hubspot.com. The page shows two prices for Starter and Professional without saying which is monthly and which is yearly, so we print both and say so.
- Pipedrive: its home page and its Pipedrive vs HubSpot page. Pipedrive's own pricing page returned an error to our reader, so plan names and per-plan prices are "not found". The comparison page is written by Pipedrive about its competitor; we mark its claims about HubSpot as Pipedrive's.
Side by side
| HubSpot Sales Hub | Pipedrive | |
|---|---|---|
| What it is | A CRM with sales tools, in tiers named Free, Starter, Professional and Enterprise. | A sales pipeline CRM for small businesses, in its own words. |
| Free start | Free for up to 2 users, no card needed. | No free plan found. A 14-day free trial with full access and no card. |
| Seat rates, monthly | Starter $7 and $20. Professional $90 and $100. Enterprise $150. Which figure is monthly and which is yearly is not labeled. | Its comparison page gives "$14 to $79" per seat and a lowest paid tier at $14. Plan names: not found. |
| One-time fees | Onboarding: $1,500 on Professional, $3,500 on Enterprise. | Free implementation support for users spending more than $1,000 a month; no fee found. |
| Limits worth reading | Starter: up to 15 pipelines and 50 workflows. Professional: up to 100 pipelines and 300 workflows. Support is email on Starter, email and phone above. | Unlimited pipelines, custom fields, customizable reports, contact and calendar sync on all plans, per its page. |
| Honest minuses | The step from Starter to Professional is large, and onboarding is charged on top. Extra HubSpot Credits are listed at $0.010 each. | No free plan found. Pipedrive quotes HubSpot's lowest paid tier as $15; HubSpot's own page shows $7, so that claim is out of date or counts something else. |
Verdict by use case
- One or two people, no budget yet: HubSpot's free plan is the only free CRM plan of the two that we found.
- A growing sales team that wants many pipelines: Pipedrive says unlimited on all plans; HubSpot Starter caps at 15.
- Heavy automation: HubSpot lists 300 workflows on Professional; we found no workflow cap for Pipedrive.
- Learning curve: Pipedrive says HubSpot has more of one. That is Pipedrive's claim, and we did not test either tool.
Where Wanna fits
Wanna is not a CRM and does not connect to one. It reads your site, proposes the week's growth tasks and drafts letters, posts and ads that wait for your OK. To see the plan it would make for your company, start free. Read on Wanna's own site on 17 Oct 2026: Free for the plan and first drafts; Starter $20 a month for 1 company and 200 credits (about 20 tasks); Growth $49; Scale $149. Minuses: it is early, with 3 companies of people, 19 tasks done in 7 days, 0 things that went outside and 0 paying companies on the live page, measured 17 Oct 2026, 14:03 UTC. It holds no customer records. More: AI CRM assistants.
What neither replaces
Neither replaces a salesperson who calls back. A CRM keeps the record of a deal; it does not decide who is worth a call.
FAQ
Is HubSpot or Pipedrive better for a small B2B company? It depends on seats, budget and workflows. HubSpot has a free plan for up to 2 users; Pipedrive has a 14-day trial. We tested neither.
Is Pipedrive cheaper than HubSpot? We could not read Pipedrive's plan prices. Its comparison page gives $14 to $79 a seat; HubSpot's page shows Starter at $7 and $20 and Professional at $90 and $100.
Does HubSpot have a free CRM? Yes: Free for up to 2 users, read on 17 Oct 2026.
Does Pipedrive have a free plan? We found a 14-day free trial and no free plan.
Does HubSpot charge for setup? On Professional and Enterprise, onboarding is a one-time $1,500 and $3,500.
Can Wanna replace HubSpot or Pipedrive? No. Wanna drafts growth work for your OK; it does not store customers or deals.
Paste your link and see the plan Wanna would make for your company.