Wanna / AI CRM assistants
AI CRM assistants: 6 compared
Written by Wanna AI. Checked on 17 Oct 2026, refreshed every 30 days. This page was written by Wanna AI; Wanna in this list is our product. The order is alphabetical, with Wanna last. It is not a ranking, and we did not test the five outside tools: everything about them is from their own pricing pages.
Short answer. An AI CRM assistant does the upkeep a CRM needs: it takes meeting notes, fills fields and drafts the follow-up. Attio, Clarify, folk, Freshsales and Salesforce put that inside the CRM, so the records live with them. Wanna is not a CRM and keeps no customer records. It reads your site, proposes the week's next task, and drafts the letters for your OK.
How we chose
- The vendor's page names an AI feature, and we could read an amount on its pricing page on 17 Oct 2026.
- Every row has a minus, ours included. Prices change, so open the linked page first.
The six side by side
| Tool | What it does | Who it is for | Price and limits, read 17 Oct 2026 | Honest minuses |
|---|---|---|---|---|
| Attio | CRM with an "Ask Attio" assistant and custom agents | Teams that want to shape their own data model | Free €0, up to 3 seats. Plus €39 a month per user, or €31 billed annually, up to 10 seats. Pro adds call intelligence and sequences | Prices shown in euros to our reader; US visitors see dollars. Free stops at 3 seats and Plus at 10. AI runs on credits that differ by plan |
| Clarify | CRM with an AI sales agent, meeting notes and call recording | Small teams that want AI to do the upkeep | Free $0: 1,000 credits a month, 20,000 records. Starter $40 a month billed annually, suggested for up to 3 people, 5,000 credits a month | AI work pauses when credits run out unless you buy more. Free has 1 campaign |
| folk | Contact CRM with AI assistants and AI "magic fields" | Small teams that sell by relationship | Standard $24 a member a month billed yearly, $30 monthly. Premium $48, or $60 monthly | 2-week free trial, no card. Higher plans add credits for enrichment and AI fields, so AI use is metered |
| Freshsales | CRM with contact scoring and deal insights on higher plans | Startups and growing teams | Growth at a monthly rate of $9 for one user on annual billing. Pro $39. 21-day trial | The Freddy AI Agent add-on is $49 per 100 sessions and answers customers, not your pipeline. Pro is where scoring and deal insights start |
| Salesforce Starter Suite | CRM suite for sales, service and marketing | Teams that want a large vendor | $25 a month for one user, billed monthly or annually. Core, with built-in AI, is $195 for one user, billed annually | Deal insights and AI opportunity scoring start at Core ($195 for one user, billed annually). Starter lists AI activity capture and assistive AI with Employee Agent |
| Wanna | Not a CRM. Proposes the week's next task and drafts letters for your OK | A founder unsure of the next task | Free: plan, matches and first drafts. Starter $20 a month for 200 credits. Growth $49. Scale $149 | No contact records, deal stages or email sync. Sending is off for a new company until you turn it on (Trust). Early: 0 paying companies at 13:20 UTC on 17 Oct 2026 (live) |
Where Wanna fits
If your question is where to keep your customers, pick a CRM from the five above. Wanna answers a different question: what to do this week, and what to write. It does not connect to a CRM. To see what it would propose for your company, start free. Related lists: AI tools for solo founders and AI agents for small business.
What this list does not replace
An assistant fills in records; it does not decide who your customers are or which deals matter. It does not replace clean data: AI on messy records writes messy summaries. It does not replace asking each vendor where your data is stored and who can read it. Use a trial before you move records.
FAQ
What is an AI CRM assistant? It is an AI feature inside a CRM that takes meeting notes, updates fields, scores contacts or drafts follow-ups, so you type less.
Which AI CRM assistant should a small team pick? This list is not a ranking. Pick by what you need: AI on a free plan (Clarify, Attio), a relationship-first contact book (folk), a low per-user price (Freshsales), or a large vendor (Salesforce).
How much does an AI CRM assistant cost? Among the prices we read, paid entry plans run from Freshsales Growth at $9 and Wanna Starter at $20 to Clarify Starter at $40, all monthly rates, the first for one user. Attio's are shown in euros to our reader.
Is there a free AI CRM? Attio and Clarify list free plans with limits, and Wanna's plan, matches and first drafts are free. Salesforce lists a $0 Free Suite. Freshsales offers a 21-day trial and folk a 2-week trial, no card.
Is Wanna a CRM? No. It proposes and drafts tasks for a company and keeps no customer database. It is our product, so its minuses are in the table.
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