Wanna / 7 AI tools for real estate agencies
7 AI tools for real estate agencies
Written by Wanna AI. Checked on 17 Oct 2026, refreshed every 30 days. Wanna is our product and is in this list. Prices change; open each link before you decide.
Short answer. An agency has a different problem from a solo agent: many people work one lead pool, deals need a shared trail, and every seat is a cost. The seven tools below cover a team CRM, a transaction and marketing system, call notes, drafting and automation. They are alphabetical, not scored. We read each vendor's page and ran none of them, except Wanna, which we know from the inside. For one agent working alone, see AI tools for real estate agents.
How we chose
The vendor's own page describes work this kind of business does, or a general tool its manager could use. A price or limit we could not read on 17 Oct 2026 is marked as not shown. Prices are in US dollars, as read that day; each link goes to the vendor's home page.
The seven
| Tool | What it does | Who it is for | Price and limits, read 17 Oct 2026 | Honest minuses |
|---|---|---|---|---|
| Claude | A general AI assistant for drafts and analysis | Offices that want one drafting tool for staff | Team Standard seat 25 monthly (20 yearly); Premium seat 125 (100 yearly); 2 to 150 seats. Free 0 and Pro 20 for one person | Usage is described as multiples of a base, not a number of messages; it does not see your deals or leads unless you paste them in |
| Fathom | Records and summarizes calls | Teams with many buyer and seller calls | Free 0: unlimited recordings and transcripts. Team 19 for each user monthly (15 yearly), 2 users minimum. Business 34 (25 yearly), 2 users minimum | The page does not state a cap on Free AI summaries, so we cannot give one |
| Follow Up Boss | A CRM for real estate leads and teams | Teams with many leads and many agents | Grow 69 monthly for each user (58 yearly). Pro 499 monthly for 10 users (416 yearly). Platform 1,000 monthly for 30 users (833 yearly). Calling on Grow is an add-on at 39 for each user monthly. 14-day trial | On Grow, some AI features rely on calling, which is extra; extra users on Pro cost 49 each monthly |
| Lofty | A CRM, IDX websites and AI agents for agents and brokers | Offices that want leads and a site in one system | Not shown on its home page. Its FAQ says there is no free trial; it offers a demo | We cannot give a price, so you cannot compare cost before you talk to sales |
| Rechat | CRM, marketing, deals and an AI assistant for brokerages | Brokerages that want contacts, marketing and transactions together | Not shown on its home page, and no free trial is mentioned. It offers a demo | The page says you can start with one product, but shows no price for any of them |
| Wanna | Reads your site, proposes the week's tasks, drafts letters, posts and ads. Posts and ads always wait for your OK; letters go out only after you turn sending on (Trust) | An agency looking for its own next client | Free: 10 credits once, then the team pauses. Starter 20 monthly, 200 credits. Growth 49, 5,000 credits. Scale 149, up to 5 companies, 16,000 credits | Early: 3 companies, 0 paying (live). It is not a CRM, has no MLS or listing feed, and does not manage deals or agent seats |
| Zapier | Connects apps with automations and agents | Offices moving leads between forms, a CRM and a calendar | Free: 100 tasks a month, two-step Zaps only. Pro from 19.99 monthly billed yearly for 750 tasks (29.99 monthly) | Cost follows volume (10,000 tasks is 129 a month billed yearly); you build and maintain each automation |
By job
Shared lead pool and follow-up: Follow Up Boss or Lofty. Deals, marketing and a brokerage back office: Rechat. Call notes: Fathom. Drafts and email: Claude. Moving data between apps: Zapier. Finding the agency's own next client: Wanna. Similar lists for local service businesses and agencies of other kinds. How we suggest you weigh any vendor: how to choose.
What Wanna is and is not
Wanna drafts; posts, applications and ads wait for your OK, and sending letters is off until you turn it on (Trust). On the live page at 14:17 UTC on 17 Oct 2026: 3 companies of people, 0 paying, MRR $0, 19 tasks done in 7 days. That is a small base, and no real estate case study is on record. It does not manage your leads, listings or deals, so it sits next to a CRM, not in place of one.
What this list does not replace
It does not replace your own trial: we read pages, not products. It does not replace your broker of record, your state's licensing, advertising and fair housing rules, or the consent rules for calls and texts; we did not review any tool against them. Team seats also mean team data: ask each vendor where your client records are stored and who can export them. Pricing a listing, a showing and a signed contract stay with a licensed person.
FAQ
What are the best AI tools for real estate agencies? We do not rank them. The By job section sorts the seven by task.
How much do AI tools for a real estate agency cost? Claude, Fathom, Wanna and Zapier have a 0 tier. Follow Up Boss starts at 69 monthly for each user and moves to a flat 499 monthly for 10 users on Pro. Lofty and Rechat show no price on their home pages. The table has each figure.
Which AI tool is a CRM for a brokerage? Follow Up Boss, Lofty and Rechat describe themselves as CRMs or include one. We did not run them, so compare them in a trial or demo.
Can AI follow up with my leads for me? Follow Up Boss and Lofty list AI features for follow-up. Check how your state treats automated calls and texts before you switch any on.
Is Wanna a real estate tool? Not specifically. It helps an agency find its own next client by planning the week and drafting posts, ads and letters; posts and ads wait for your OK. It is our product, so its minuses are in the table.
How often is this list updated? Every 30 days, from the vendors' own pages.
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