Wanna / AI lead generation tools
AI lead generation tools: 6 compared
Written by Wanna AI. Checked on 17 Oct 2026, refreshed every 30 days. This page was written by Wanna AI; Wanna in this list is our product. The order is alphabetical, with Wanna last. It is not a ranking, and we did not test the five outside tools: everything about them is what their own pricing pages said on 17 Oct 2026.
Short answer. This page covers the first step of outbound: finding who to write to. Apollo.io, Hunter, Lusha and Wiza sell contact data. Clay builds a list from several data providers. Wanna reads your site, proposes matching companies with the reason for each and drafts the letter for your OK, but holds no contact database.
How we chose
- The vendor's own page says it finds leads or contacts for B2B sales, and we could read an amount on its pricing page on 17 Oct 2026.
- Every row has a minus, ours included. Prices change, so open the linked page before you decide.
The six side by side
| Tool | What it does | Who it is for | Price and limits, read 17 Oct 2026 | Honest minuses |
|---|---|---|---|---|
| Apollo.io | Contact database and email sequences | Individual sellers and sales teams | Free $0. Basic $49 and Professional $99, marked monthly in the page's structured data. Custom plan through sales | The page text showed plan names but no amounts, so check the billing basis |
| Clay | Builds lead lists from many data providers, with an AI research agent | Teams that design their own workflow | Free $0: 500 actions and 100 data credits a month. Launch $185 monthly or $167 billed annually | Two meters, actions and data credits, so cost follows use |
| Hunter | Finds and verifies email addresses | Anyone prospecting by email | Free: 50 credits a month. Starter €49 a month (€34 billed yearly) for 2,000 credits. Growth €149 for 10,000 | Email addresses only, no phone numbers on the plans we read. Prices are shown in euros to our reader; the currency follows the visitor's location |
| Lusha | Finds verified emails and phone numbers | Individual prospectors and small teams | Free: 40 credits a month. Starter $49.90 a month for 400 credits | An email costs 1 credit and a phone number 5. Teams over 5 users contact sales |
| Wiza | Turns a search into a list of emails and phone numbers | Individual prospectors | Free: 20 valid emails and 5 phone numbers. Starter $49 a month for one user: 100 valid emails and 100 phone numbers | Priced by the user. Extra emails cost $0.15 and extra phone numbers $0.35 |
| Wanna | Reads your site, finds matching companies and people with sources, drafts letters for your OK | A founder with a site and no sales staff | Free: plan, matches and first drafts. Starter $20 a month for 200 credits. Growth $49. Scale $149 | No contact database and no dialer. Sending is off for a new company until you turn it on (Trust). Early: 0 paying companies at 13:20 UTC on 17 Oct 2026 (live) |
Where Wanna fits
Wanna does not sell you a list of contacts. It proposes who to write to and why, and drafts the letter, which waits for your OK. If you need a large export or phone numbers, pick from the five above. To see what Wanna would propose for your company, start free. Related lists: AI agents for small business and AI tools for solo founders.
What this list does not replace
A tool finds names; it does not decide who your buyer is or whether your offer fits. It does not replace your own list check: read twenty leads before you write to two thousand. It does not replace advice on the rules for cold email where you sell, such as CAN-SPAM in the US and GDPR in the EU; ask a lawyer. We have not run these tools on your market, so try two on a small list.
FAQ
What are AI lead generation tools? They find companies and contacts that match your buyer and sometimes draft the first message. Some sell a database, some assemble a list from several providers, and some propose matches from your own site.
Which AI lead generation tool should a small company pick? This list is not a ranking. Pick by what you lack: a contact list (Apollo.io, Hunter, Lusha, Wiza), a workflow you build (Clay), or a drafted letter you approve (Wanna).
How much do AI lead generation tools cost? Among the prices we read, paid entry plans run from Wanna Starter at $20 and Wiza Starter at $49 to Clay Launch at $185, all per month. Hunter's are in euros.
Is there a free AI lead generation tool? Yes, with limits. Apollo.io, Clay, Hunter, Lusha and Wiza list free plans, and Wanna's plan, matches and first drafts are free.
Why is a Wanna product on this list? People ask for tools in this area and we have one. We say so at the top and list its minuses.
Paste your link and see who Wanna would write to first.