Playbook / Lessons / Raise

Cash-flow business

Pay your bills while building

Kahl lists ways founders pay the bills while building a business: moonlighting, going part-time, freelancing or running an agency, a productized service, and finally a customer-funded business. He also covers harder-to-reach options such as savings, another business or a previous exit, and calls outside funding the bootstrapper's worst enemy because it comes with strings attached.

“Ultimately, you want to arrive at a business effort that is entirely customer-funded.”— Arvid Kahl, Paying the Bills While Building Your First Indie Business, Dec 2022

Do this

Mark this week which income source pays your bills today and which step moves you toward covering costs from customers.

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