The anti-VC rules for solo businesses
Welsh writes that when you raise capital you get a boss, and the pressures and rules of the game change. He shares nine rules for staying solo, profitable and in control, starting with defining the lifestyle you want and including unit economics that work at 10 customers and still work at 10,000.
“The moment you raise capital, you get a boss.”— Justin Welsh, The anti-VC playbook., Jun 2025
Do this
Write down this week the life you want the business to give you, and one test such as profit rather than size to check any offer of outside money.