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Startups

Don't raise your Series A too early

Kopelman, a First Round partner, says easy seed money gives founders a false sense of confidence going into the Series A. He warns that pitching too early risks missing the milestones investors want, and that after more than a handful of meetings a company can be seen as a shopped deal. He advises targeting 18 to 24 months of runway after the seed round and asking for a lower round size that you can actually raise.

“It's much easier to increase a round size than to decrease it.”— Josh Kopelman, What the Seed Funding Boom Means for Raising a Series A, Mar 2015

Do this

Decide this week the round size you can defend and the traction milestones to hit before you start pitching, and plan 18 to 24 months of runway.

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