Playbook / Lessons / Money: pitch, investor email
StartupsSay what you do in your first line
Ralston's guide to demo day presentations says to open by briefly saying what you do and why, in terms the audience is likely to understand. He contrasts a plain grocery-delivery sentence with a jargon-heavy one. He says your goal is to intrigue listeners enough that they want to meet you and learn more.
“A common error is to avoid describing what you do until far into the presentation.”— Geoff Ralston, A Guide to Demo Day Presentations, Jul 2016
Do this
Write the first sentence of your pitch as a plain 'we do X for Y' line and test it on someone outside your field before you send your next deck.