Playbook / Lessons / Money: pitch, investor email

Know your monthly gap to break-even

Kahl reports that Podscan was profitable for only two months before a major customer churned. It now has about $10,000 in monthly expenses against about $6,000 in recurring revenue. He responds by moving to sales-led outreach and restructuring pricing, adding a $2,500 top tier, and notes he had already cut expenses from $30,000 to just under $10,000.

“So we’re $4,000 short of breaking even each month.”— Arvid Kahl, When Profitability Disappears — A Podscan Reality Check, Jun 2025

Do this

Calculate the monthly gap between your expenses and recurring revenue, and set a date to close it by raising a price or contacting buyers.

More in this pack

• Seven questions your pitch should answer
• Venture money made stalled growth a crisis
• Lead the pitch with a story, not numbers
• Set your rate from sellable hours

Get your plan

All steps · Trust · Pricing