Playbook / Lessons / Money: pitch, investor email

Fund growth without selling equity

Martell says early-stage software founders often ask how to fund the business without giving up ownership, and warns that selling too much equity is a trap. He says non-dilutive options exist, and describes a coaching client at $1M ARR who secured $750k that way and put it into growth.

“The good news is that there are non-dilutive funding options available.”— Dan Martell, 5 Step Process to Fund Your SaaS Company If You Don’t Want to Give Up Equity, May 2020

Do this

List the non-equity funding sources open to your business and pick the one that fits your next growth spend.

More in this pack

• Seven questions your pitch should answer
• Venture money made stalled growth a crisis
• Lead the pitch with a story, not numbers
• Set your rate from sellable hours

Get your plan

All steps · Trust · Pricing