Playbook / Lessons / Money: pitch, investor email
StartupsSend investors an update every month
The NFX team says monthly updates are the sweet spot, and names not showing up and sitting on bad news as common mistakes. It recommends a template that is concise and data-rich, starting with an executive summary in the body of the email.
“There is no advantage to not sharing information with your investors.”— NFX Team, Investor Updates in Tough Times: A Guide for Founders, Apr 2023
Do this
Make a one-page update template with an executive summary at the top and send the first one to your current investors this week, even if the news is small.