Playbook / Lessons / Money: pitch, investor email
StartupsPut a number in every pitch sentence
Currier tells founders not to say a sentence without a number in it, preferably two, and contrasts vague claims like 'we're up a lot' with specific figures. He says people who build giant businesses know their numbers intimately and speak in precise numbers rather than generalities.
“When you're pitching, don't say a sentence without a number in it.”— James Currier, 16 Non-Obvious Fundraising Lessons On Pitching, Nov 2019
Do this
Go through your pitch script this week and replace every vague claim with a specific figure and time period.