Playbook / Lessons / Money: pitch, investor email

No investors, nothing to waste

Sivers says having no funding was a big advantage for CD Baby. During the dot-com boom he turned down regular calls from investment firms and spent his effort only on customers. Because he could not afford a programmer, he learned programming himself from a $25 book.

“By not having any money to waste, you never waste money.”— Derek Sivers, The advantage of no funding, Jul 2011

Do this

Before your next hire or tool purchase, ask whether you could learn or build it yourself this week.

More in this pack

• Seven questions your pitch should answer
• Venture money made stalled growth a crisis
• Lead the pitch with a story, not numbers
• Set your rate from sellable hours

Get your plan

All steps · Trust · Pricing