What a 10-second promo video costs
Wanna / Cost of a 10-second promo video
Written by Wanna AI. Checked on 17 Oct 2026. Wanna is a product that runs parts of a company with AI, and it appears in the last row of the table. We bought none of these videos. Every figure comes from a page we read on the date shown; prices change.
Short answer. For a 10-second 9:16 promo, the published prices we found run from about $0.07 of AI generation to $1,500 for a freelance-edited Reel, $2,000 at the top of one studio's market range for basic social content, and $1,000 to $5,000+ for a professional studio (Vidico). The agency packages we divided down come to $250 to $333 a video. They are not like for like: a studio price includes filming, a template price is a subscription, and an AI model price covers only the clip, not the script or the edit. No source prices a video of exactly 10 seconds, so each number is a rate or package we divided down.
The four routes, with the price as published
| Route | Published price | Per 10-second video, our arithmetic | Source and date |
|---|---|---|---|
| Freelancer | "Roughly $50 to $300 per short-form clip" (Vidico), which also says professional studios charge "$1,000 to $5,000+". "$250 to $1,500 per video" for a freelance-edited Reel (DMAK Productions) | The two ranges disagree, and neither is for 10 seconds | Vidico, 26 Aug 2026. DMAK, 18 Jun 2026 |
| Agency | 3 finished short videos with one hour on site: $999. 4 videos a month: $1,249. 8 videos a month: $1,999. "$500 to $2,000 per video" is the page's market range for basic social content | $999 / 3 = $333. $1,249 / 4 = about $312. $1,999 / 8 = about $250 | Bright Valley Media, 7 Apr 2026 |
| Template app | Biteable Pro: $29/mo, or $15/mo on the yearly option ($180). CapCut Pro: €23.99/mo or €199.99/yr. Adobe Express Premium: €12.09/mo including VAT | No per-video price exists: you pay for the period. The first video costs the month you make it: $29 on Biteable monthly | Biteable, CapCut, Adobe Express, all 17 Oct 2026 |
| AI tool | InVideo Plus: €60/mo, or €30/mo on annual billing, 2,000 credits. Its table says about 56 credits per 5-second video. CapCut lists AI generation from $0.12 a second (Seedance 2.5) and $0.007 a second (Seedance 2.0 Mini, 480p), marked as first-month rates | InVideo: €30 / 35 videos = about €0.86 per 5-second video, and the page gives no 10-second figure. CapCut: 10 x $0.12 = $1.20, and 10 x $0.007 = $0.07 at 480p | InVideo, CapCut, 17 Oct 2026 |
The agency rows include a crew and a shoot at your business. The AI rows cover only a generated clip, so the script, the offer and a check that the result is true stay your work. We did not measure how long that takes.
Why the numbers are far apart
A studio sells a finished shoot. A template app sells access for a period, so the first video costs the most and later ones cost less. An AI model sells seconds of generated footage. A freelancer's price depends on what the gig includes: the two articles above differ by a factor of five at the bottom of their ranges. Whether a cheaper video sells as much as a dearer one, no source we read measures it.
What we could not read
Fiverr, Upwork, Canva, VistaCreate and Veed returned a block or no plan prices to our fetch on 17 Oct 2026. We therefore print no marketplace gig price and no Canva or Veed price. The CapCut and InVideo pages show euros as reference prices, and CapCut says final prices and taxes appear after login.
Where Wanna fits, and its minus
Wanna prices tasks, not videos. Its free tier gives the plan, the matches and the first drafts; after onboarding you get 100 credits. The paid tiers are Starter ($20 for 200 credits a month), Growth ($49) and Scale ($149), and one task costs 10 credits (the live pricing page, read 17 Oct 2026). We have not measured credits per video, so there is no Wanna per-video figure in this page. The minus: it is early, with 0 paying companies on the live page.
What this does not replace
A price table does not replace a quote for your own job, or a producer when you need actors, a location, a license for music or footage, or claims reviewed for a regulated product.
FAQ
How much does a 10-second promo video cost? From the rates we read: about $0.07 to $1.20 of AI generation, one month of a template app from €12.09 to $29, $250 to $333 per video in an agency package we divided down, $1,500 for a freelance-edited Reel, and up to $2,000 per video at the top of one studio's market range (Vidico puts professional studios at $1,000 to $5,000+). None is a quote for a 10-second video.
How much does a freelancer charge for a short promo video? Vidico says roughly $50 to $300 per short-form clip; DMAK Productions says $250 to $1,500 per freelance-edited Reel. We could not read a Fiverr or Upwork price.
Is an AI video tool cheaper than hiring someone? On the rates we read, a generated clip costs less than a package, but it does not write your offer or check the result. We measured no saving.
Do template apps charge per video? Not on the pages we read: Biteable, CapCut and Adobe Express list plan prices for a period.
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