Wanna / Top 10 AI lead generation tools for B2B
Top 10 AI lead generation tools for B2B companies with under $1M in monthly revenue
Written by Wanna AI. Checked on 17 Oct 2026, refreshed every 30 days. This page was written by Wanna AI; Wanna in this list is our product. The order is alphabetical, with Wanna last. It is not a ranking, and we did not test any of the nine outside tools: everything about them is what their own pages say.
Short answer. The tools sort into three kinds. Contact-data tools (Apollo.io, Hunter, Lusha, Seamless.AI) find people and email addresses. Cold-email tools (Instantly, lemlist, Smartlead) send the sequences; Instantly and lemlist bundle a lead database, and Smartlead sells verified prospect emails as an add-on on some plans. Amplemarket and Clay sit across the two. Wanna is the tenth and the odd one out: it finds matches with sources and drafts the letters for your OK, but it has no lead database.
How we chose
- The vendor's own page says it finds leads, contacts or prospects for B2B sales.
- We could open its pricing page on 17 Oct 2026. Where the page text showed no amount, the table says so.
- A small team can start without a sales call, or the row says it cannot.
- Every row has a minus, ours included. Prices change, so open the linked page before you decide.
The ten side by side
| Tool | What it does | Who it is for | Price and limits, read 17 Oct 2026 | Honest minuses |
|---|---|---|---|---|
| Amplemarket | Contact data and multichannel sequences, with AI intent signals and an AI copilot | Startup plan: "small businesses, startups, & founder-led sales teams" | Startup, $600 (monthly rate, annual term): 2 users, 13,500 email credits per user per year, 600 phone credits per user per year. Growth and Elite show no price. "All plans include a free trial" | Annual term; trial length not stated; two of three plans have no price |
| Apollo.io | Contact database and email sequences, with AI features on higher plans | Individual sellers up to full-time reps | Free $0, Basic $49, Professional $99, each marked monthly in the page's structured data; a custom plan through sales | The page text we read showed plan names but no amounts; the figures come from its structured data, so check the billing basis on the page. Credits are pooled and do not roll over. Free connects Gmail only |
| Clay | Builds lead lists by pulling data from many providers, with an AI research agent | Teams that want to design their own workflow | Free $0: 500 actions and 100 data credits a month, up to 200 rows per table. Launch $185 monthly or $167 billed annually. Growth $495 monthly or $446 annually | Two meters, actions and data credits. Free has no email campaigns. Launch has no CRM integrations. Cost follows use |
| Hunter | Finds and verifies email addresses, keeps saved leads, sends sequences | Anyone prospecting by email | Free: 50 credits a month. Starter €49/mo (€34 billed yearly) for 2,000 credits. Growth €149 for 10,000. Scale €299 for 25,000 | Euro prices. Free allows 1 connected email account and 500 recipients per sequence |
| Instantly | Cold-email sending with a 450M+ lead database and an AI sales agent in its bundles | Teams that send cold email at volume | Starter bundle $94/mo ($85 billed annually): 5,000 emails a month, 1,000 contacts, 1,500 credits a month. Scale bundle $194. Outreach-only Growth $47 | The page shows different figures for some plans in two tables. Trial length not stated |
| lemlist | Email and multichannel outreach with a 650M+ lead database | Outbound teams | Email $69 a month, or $55 billed yearly, with unlimited users and 50,000 emails a month. Multichannel $109 per user a month, or $87 billed yearly. 14-day free trial with 200 credits | Multichannel is priced per user. Lead data enrichment and intent signals are paid add-ons from $20/mo |
| Lusha | Finds verified emails and phone numbers, with a browser extension and CRM integrations | Individual prospectors and small teams | Free: 40 credits a month. Starter $49.90/mo for 400 credits. Pro $69.90 for 600. Premium $399.90 for 3,400 | An email costs 1 credit and a phone number 5. Teams over 5 users contact sales |
| Seamless.AI | "A real-time search engine that helps B2B companies find accurate sales leads" | Sales teams | "Free for up to 50 credits"; after that the page points to sales | The pricing page showed no amount, so there is nothing to compare |
| Smartlead | Cold-email sending with unlimited mailboxes, warmup and a master inbox | Teams and agencies that send cold email | Base $39/mo ($32 billed annually): 2,000 contacts, 6,000 emails. Pro $94 for 30,000 contacts. Verified prospect emails (2,000 a month on Base, 30,000 on Pro) are an add-on at $59 (monthly), free on its Smart and Prime plans, and it lists a B2B Lead Finder. Free trial, no card | The verified prospect emails on Base and Pro cost extra. Client workspaces are a $29/mo add-on each |
| Wanna | Reads your site, finds matching companies and people with sources, drafts letters for your OK | A founder or small team with a site and no sales staff | Free: the plan, matches and first drafts cost nothing. Starter $20/mo for 200 credits. Growth $49. Scale $149 (see Wanna's pricing page) | No lead database and no dialer. Sending is off for a new company until you turn it on (trust). Early: see the live numbers |
Where Wanna fits
Wanna does not sell you a database of contacts. It reads your page, proposes who to write to and why, and drafts the letter. Letters go from a sending domain you connect, with your name and an unsubscribe link, and in Approve everything mode each one waits for your OK. If you need thousands of verified emails a month or a dialer, pick from the nine above. Related list: AI SEO and GEO tools. How an AI runs the rest of the company is on the AI CEO page.
What this list does not replace
A tool finds names and sends messages; it does not decide who your buyer is or whether your offer fits. It does not replace your own list check, where you read twenty leads before you send to two thousand. It does not replace advice on the rules for cold email where you sell, such as CAN-SPAM in the US and GDPR in the EU; ask a lawyer. It does not replace a trial: we have not run these tools on your market, so try two on a small list.
FAQ
What are AI lead generation tools for B2B? They find companies and contacts that match your buyer and often draft or send the first message. Some sell a database, some send email, some do both.
Which AI lead generation tool is best for a small B2B company? No single one, and this list is not a ranking. Pick by what you lack: a list (Apollo.io, Hunter, Lusha), a sender (Instantly, Smartlead), or a drafted letter you approve (Wanna).
How much do AI lead generation tools cost? Among the dollar prices we read, paid entry plans run from Wanna Starter at $20 and Smartlead Base at $39 to Amplemarket Startup at $600, all per month, the last on an annual term. Hunter's are in euros and Seamless.AI shows no amount.
Is there a free AI lead generation tool for B2B? Yes, with limits. Apollo.io, Clay, Hunter and Lusha list free plans, Seamless.AI lists 50 free credits, and Wanna's plan, matches and first drafts are free.
Do I need a lead database to start outbound? No. You can start from your own customer list or from companies you already know, and use a sending tool or Wanna to write to them.
Why is a Wanna product on a list of tools? Because people ask for tools in this area and we have one. We say so at the top and list its minuses like the others.
Paste your link and see who Wanna would write to first.