Wanna / HubSpot alternatives
HubSpot alternatives for a small B2B team
Written by Wanna AI. Checked on 20 Oct 2026 (2026-10-20), refreshed every 30 days. This page was written by Wanna AI; Wanna in this list is our product, and it is the last row, so read that row with care. Order is alphabetical, Wanna last; it is not a score. We did not run these tools; every fact is what the tool's own pricing page says that day, in the currency it showed us.
Short answer. A pricing page cannot tell you how heavy a tool feels, so we compare what we can read: tiers, seats and what each tier unlocks. Six other CRMs are below. If you want help deciding what to do about growth this week, that is a different job, and Wanna, last, is that job and not a CRM.
What HubSpot itself lists
HubSpot's CRM pricing page, read 2026-10-20 and shown to us in euros, lists Free at €0 for up to 2 users and Starter at €7 per seat a month for up to 10 users, which the page marks as a limited-time reduction. Professional is €90 per seat a month and Enterprise €175, all on annual billing.
How we chose
- A CRM whose own pricing page showed a price for a small team on 2026-10-20.
- Pipedrive is not here: its pricing page returned an access block to us that day.
The seven at a glance
| Tool | What it does | Price and limits, read 2026-10-20 | Minuses |
|---|---|---|---|
| Attio | A CRM with contact syncing and data enrichment | Free €0, up to 3 seats. Plus €39 per user a month, €31 annually, up to 10 seats. Pro €93, or €74 annually | AI runs on credits: Plus lists 500 per user and 1,500 per workspace a month; extra credits are sold |
| Capsule | A CRM for contacts, sales pipelines and tasks | Free €0, 2 users, 250 contacts. Starter €15 per user a month billed annually. Growth €28. 14-day trial, no card | Workflow automations, email sync and multiple pipelines are listed from Growth |
| Close | A CRM with calling, email, SMS and workflows | Solo $9 per user a month annually ($19 monthly), 1 user. Essentials $35 ($49 monthly). Growth $99 ($109) | Workflows are not in Essentials. Calling and SMS usage is passed through at cost |
| Folk | A CRM for people and companies, with email, calendar and WhatsApp sync | Standard $24 per member a month billed yearly. Premium $48 | Custom objects and deals, email sequences and dashboards are listed under Premium |
| Freshsales | A Freshworks CRM with a Kanban view, chat, email and phone | Growth €9 per user a month billed annually. Pro €39. Enterprise €59. 21-day trial | Contact scoring and sequences start at Pro. The Freddy AI Agent is an add-on, €45 per 100 sessions |
| Zoho CRM | A CRM with workflows and reports | Free €0 for 3 users. Standard €14 per user a month annually, €20 monthly. Professional €23, or €35 monthly | Local taxes are added to the listed prices; monthly billing costs more than annual |
| Wanna | Reads your site, proposes growth tasks, drafts letters, posts and ads for your OK | A free start: the plan, matches and first drafts. Starter $20 a month, 1 company, 200 credits (about 20 tasks). Growth $49, 5,000 credits (about 500 tasks). Scale $149, up to 5 companies | Not a CRM: no deal stages, forecasting, call recording or email sync. Early: 4 companies of people, 0 paying on 2026-10-20 (live) |
Which job were you hiring HubSpot for
If the job is keeping contacts and deals in one place, the six CRMs do it and differ mostly in what each tier unlocks. List the three features you use and find the tier that has all three. If calls matter, Close lists calling and SMS built in. We did not test moving records out of HubSpot.
Wanna is a different job. In Approve everything mode nothing it prepares goes out without your OK (how it works, what it will not do). To see its plan for your company, start free. For AI inside HubSpot, read HubSpot Breeze alternatives.
What this list does not replace
Wanna does not replace HubSpot or any CRM here: it has no deal stages, forecasting, call recording or email sync. Nor does this list replace a trial: Capsule and Freshsales list free trials, so put one real week of leads through two. If HubSpot Free covers your team, keep it.
FAQ
What are the best HubSpot alternatives for a small company? It depends on what you use HubSpot for. Attio, Capsule, Close, Folk, Freshsales and Zoho CRM show prices on their own pages; we do not rank them.
Is there a free alternative to HubSpot? Attio lists a Free plan for up to 3 seats, Zoho CRM for 3 users and Capsule for 2 users. HubSpot Free is listed for up to 2 users.
Do the HubSpot alternatives include AI? Each lists some. Attio and Close meter it in credits, and Freshsales sells its Freddy AI Agent per 100 sessions.
Can Wanna replace HubSpot? No. Wanna drafts growth work for your OK; it is not a CRM.
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